“IWWIWWIWI.” That is, “I want what I want when I want it.”

A very interesting article on the instant gratification demanded by the current generation. We are not ready to wait.

But this begs the questions, does it cost an arm and leg for this? Take the example of cakes. Google up for cake delivery services in your city and check out the prices that they quote. It is at least twice that of what you would be paying for in your neighborhood bakery. Is that price justified?

Let us know your thoughts and very soon we will share our insights into what are the challenges with the current model of delivering instant gratification!

Mahesh